Sometimes the inspiration for a company comes from the seeds planted by family and friends.
This was certainly true of Curie and JP Gooden, the husband and wife team behind Getanicki, based in Yardley, who realized the value of having a support network.
For Curie, it was customary to never show up empty-handed at a relative’s door.
As a first-generation American Filipina, she used to stop by a restaurant or shop on her way to visit family, a brother, a cousin, to fulfill a request for their favorite treat or highly sought-after ingredient. In her turn, Curie could expect the same.
“We are all very close. I think our families have built it this way, so that no matter what they need, they have access to it based on geography. Like, ‘Oh, you’re in North Jersey, Edison, you can get me some stuff at H-Mart.’ When you have a visiting family, you always walk away with more stuff because people just bring things from all over. In some ways it’s a small Filipino network of resources, ”Curie said.
For JP, whose parents emigrated from Jamaica, he found himself running to New Jersey for Jamaican produce his father couldn’t have found otherwise where he lived.
“My dad, who passed away last year, was in Seattle and they didn’t have a lot of Jamaican places near him and so he was always asking me to go to this place in Trenton and get like eight things of jerk dressing and pack it all up and send it to him.” JP said.
In many ways, Curie and JP felt that this education – a tight-knit network of families who help each other on demand – was part of what led them to create Getanicki, a commissioning service specializing in personalized, locally curated convenience.
The name itself was inspired by a friend, another mom who embodied the spirit of what they hoped to offer in their community.
“When we thought of this business idea of running around and running errands for people or providing convenience, we thought there was no other person more willing to do so much for someone than our friend, Nicki. We felt that everyone needed a Nicki in their lives, that’s why we called him GetaNicki, ”Curie said.
For subscribers:The new Garden Bar opens onto the old Puck patio in Doylestown
The business began in May 2021, at a time when many individuals and families continued to stay at home during the Covid-19 pandemic.
“People were just getting their vaccinations; the world was not yet open. People just didn’t want to leave the house, “Curie said.” Sometimes entire families had Covid, so they couldn’t leave their homes, so they would call and give us a whole list of things for them to do. Some had surgeries. surgical or have just had children and needed assistance ”.
JP said he believed there was a great opportunity to create a more personalized experience, an opening left by larger on-demand delivery services, such as DoorDash, Instacart, Postmates, and TaskRabbit.
“We have seen how these various services have become a vital part of our lives during the pandemic. They accelerated their growth so much. But I saw that there was still a big gap for little junk that you can’t get anyone to do right now, “she said.
“We can do whatever all these other activities can do. We are as fast as they are, we are just as responsive, but we know our customers. There is nothing we cannot do. We fill in the gaps that these other apps lack, ”Curie said.
Getanicki offers a variety of services ranging from grocery shopping, retail pickup and meal preparation, to delivering flowers to a friend, to making wedding favors or creating a personalized gift basket.
Customers submit their inquiries which are then organized into routes assigned to “Nickis,” contract individuals who are paid for each Nicki ride, as well as tips. Customers pay a flat fee charged per trip or a degressive fee for shopping trips. There is also an option to sign up for a monthly subscription plan which comes with the added benefit of reduced rates and perks like free donation withdrawal.
Additionally, Getanicki publishes a weekly pop-up program, informing their customers and followers where their Nickis plan to visit that week, helping to promote businesses both within their local service area, consisting of Newtown, Yardley, Washington Crossing, Levittown, Wrightstown, Lower Makefield, Fairless Hills, and Langhorne, and some that are more out of the way. These include local restaurants, grocery stores, and farmers’ markets.
“Many times we are a kind of local community curator. We can help you decide or figure out what you want when you don’t necessarily know what you want, ”said JP.
“We really found that we were able to broaden the reach of people they wouldn’t have access to or otherwise wouldn’t have heard of. The more Nicki we get, the more people we will have in these different areas to share their knowledge with people. “
For subscribers:Look for work? Hairdressers and hairdressers are on the rise in Bucks County
Getanicki does not pass on any costs to the companies it has partnered with – there are no commissions or contracts to sign, explained JP. While companies that partner with one of the more popular services, such as DoorDash, for example, pay a 12-30% commission per delivery order depending on the plan they signed up for.
Through Getanicki, Curie said customers pay the same price for products as they would in-store, as opposed to larger delivery service apps where prices can be up to a few dollars more per item. According to Instacart, these prices can sometimes vary and are set directly by resellers.
JP said it was important to keep prices affordable and transparent for their customers and maintain a fair partnership with companies.
“Everyone loves supporting small businesses,” said JP. “By promoting them, we promote ourselves. We don’t take a percentage off their margins and they’re happy to get the deal. “
Curie said she loves being able to make people happy through something as simple as helping them with their errands.
“It gives them time to not get stressed out about all the things they have to do and instead to spend time with their baby or children,” Curie said. “It’s the most fulfilling thing I’ve ever done.”
Moreover:Chopt takes salads to the next level with the first PA spot in the Village at Newtown mall