PepsiCo reshuffles leadership in North America

PURCHASE, NY. – PepsiCo, Inc. announced several leadership changes within its North American divisions.

Starting July 1, there will be a new president of PepsiCo Foods Canada (PFC), a new president of the Gatorade Performance Portfolio (GPP) within Pepsi Beverages North America (PBNA), as well as new chief customer and chief marketing officers of Frito -Lay North America (FLNA).

Rachel Ferdinando, currently chief marketing officer of Frito-Lay US, has been named president of PFC. In her new role, Ms. Ferdinando will oversee human resources, finance, customer development, field sales, marketing, supply chain, IT, research and development, catering and the transformation of Pfc.

During her five years at PepsiCo, Ms. Ferdinando focused on end-to-end marketing leadership and portfolio transformation. Prior to joining PepsiCo in 2017, she was vice president and world leader in family care at Kimberly-Clark Corp. She also held various leadership roles in global marketing and general management at GlaxoSmithKline, including administrator Delegate, Vice President and General Manager for Operations in Malaysia and Brunei and Vice President and Global Business Leader of Digestive Health.

Cara Keating, currently president of PFC, joins FLNA’s business as chief customer officer. In her new role, Ms. Keating will lead the sales function overseeing strategy, sales planning and marketing for Frito-Lay’s US customer sales organization, with responsibility for retail, the e-commerce, PepsiCo customer teams, the Hispanic business unit, and restaurant businesses.

Rachel Ferdinando (top left), Mike Del Pozzo, Cara Keating and Brett O’Brien

Since joining PepsiCo in 2004, Ms. Keating has progressively held senior roles in customer development and field leadership across Canada.

Mike Del Pozzo, currently chief customer officer of Frito-Lay US, will return to PBNA as president and general manager of GPP, which includes Gatorade, Propel, Muscle Milk, Evolve and the portfolio of current and future innovations. In this role, Del Pozzo will lead the company, focusing on sales, customer management, brand building, strategy and customer and consumer engagement through innovative portfolio plans and dynamic marketing that drives category leadership.

Mr. Del Pozzo’s 20-year career at PepsiCo has included many leadership roles across the company. Prior to his current role as CCO of Frito-Lay US, he was Senior Vice President, Business Planning at PBNA, with responsibilities in revenue management, e-commerce, and innovation planning and governance. Prior to assuming that role, he was senior vice president and general manager leading the business of PepsiCo Kroger. Mr. Del Pozzo has worked in all PepsiCo business units including: PBNA, Quaker Foods North America, FLNA and PepsiCo global.

Brett O’Brien, currently general manager and senior vice president of GPP, has been named CMO of Frito-Lay US. In his new role, he will lead all marketing initiatives, overseeing brand marketing, innovation, strategic insights, design and media.

For more than a decade, O’Brien has led the Gatorade and Propel brands and expanded the portfolio to now include Muscle Milk, Evolve and other groundbreaking innovations that meet the needs of athletes. Previously, he oversaw the MTN DEW brand, the Sierra Mist and Pepsi flavored soft drink brands. Since he joined PepsiCo in 2001, he has held marketing roles in various sectors of juice, energy, lifestyle and Pepsi Music.

Earlier in his career, O’Brien held sports marketing positions at Advantage International (now Octagon Sports) and Northwest Airlines.

“We believe in constantly providing our leaders with new opportunities to reach out and grow,” said Steven Williams, CEO, PFNA.

“By promoting these four great talents to new roles, we are nurturing the next generation of PepsiCo leaders,” added Kirk Tanner, CEO, PBNA.

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