- Participated in of China the world’s largest food trade fair “2023 FHC” held at Shanghai New International Expo Center from November 8th to 10th
- Actively promoted K-food with B2C large distribution channels and B2B franchise restaurants as the main target
- Popular local products such as processed meat, soup, stew, gravy and stir-fries showcased and held on-site tastings as well as 1:1 business consulting
SEOUL, South Korea, November 14, 2023 /PRNewswire/ — OURHOME, a global food and catering company based in Korea, announced that it has participated in the global food trade show ‘2023 FOOD & HOSPITALITY CHINA“(hereinafter referred to as FHC), held at the New International Expo Center in Shanghai, China.
FHC is of China the largest global food trade show, with more than 200 food and beverage companies from around the world participating each year. The show hosted by November 8th to 10th, outlined developments and trends in the global food industry, from meat and seafood to refreshments, convenience foods, HMR (home meal replacement), dairy, beverages, snacks and chocolates. A variety of guests including B2C and B2B distributors, franchises and catering companies attended the event. OURHOME participates in FHC for penetration of China domestic and global market by opening up new sales channels.
Ourhome’s exhibition booth was in the “N Hall” of Shanghai New International Expo Center with other Asian distributors and manufacturers from Chinaand Japan. Entitled “Oh! (Ourhome) K-Food’, the company introduced a variety of dishes containing the unique taste and 40 years of Ourhome product development know-how. The company displayed Korean semi-finished products such as processed meat (16 types), soups · stews · light stews and sauces (14 types), pancakes (5 types), tteokbokki (3 types) and seaweed (4 types) and provided visitors with opportunities to taste ready-to-cook products.
For processed meat products, the company introduced Korean dishes such as ‘Thick Gungjung Neobiani’, ‘Chuncheon-style Dakgalbi’ and ‘Andong Jjimdak’, as well as our own interpretation of popular global menu items such as ‘Burger Hunter Hamburger Steak’, ‘Original Chicken Steak ‘ and ‘Texas BBQ Pork Ribs.’ The soup, stew and sauce category featured ‘Goryeo Samgyetang’, a popular chicken soup menu in Asia, as well as ‘Gu’s Banga Jinju Style Haejangguk’, ‘Wanggalbitang’ and ‘Baro Mapo Tofu Sauce’. Five types of Korean-style pancakes that offer the unique taste of Korea, such as “Potato Pancakes” and “Kimchi Pancakes”, were also displayed. In addition, three types of tteokbokki (original, jjajang, and rose), a popular K-food menu, and four types of unique seaweeds such as shrimp and honey oil flavors were prepared.
In the “cooking zone” in the cabin, the Ourhome chef presented real dishes on the spot. In a separate section, Ourhome staff provided consulting for B2C and B2B distributors, franchises and catering companies to enter new sales channels.
Ourhome, the first company to enter the Chinese catering service market in 2010, currently operates over 40 branches. The company has expanded its business spectrum from catering food business to food manufacturing enterprises. It now produces over 70 types of items, including HMR, frozen vegetables, cooked spices, stews, condiments and sauces.
Seung-wook Han, head of Ourhome Qingdao Ourhome branch, said: “As the demand for high-quality HMR in the Chinese market is expected to increase further, we participated in the FHC to actively promote Ourhome’s excellent quality products in China.” He added: “We continue to accelerate our growth globally and Asia market with the excellence of K-Food.”
SOURCE OUR HOME