How public web data helps small business SEO strategies

This post was sponsored by Bright Data. The views expressed in this article are the sponsor’s own.

SEO is a never-ending battle that sees everyone vying for the top spot, both literally and figuratively.

Competition between marketing teams around the world has changed the way consumers search for and purchase products and services.

SEO has also changed the overall marketing strategies of small and large businesses.

But search engine tides tend to constantly flip and change direction, especially when it comes to keywords, backlinks, and popular content.

These changes present constant challenges, even for industry veterans.

Good news is on the horizon.

A transformation is underway to provide more clarity to the SEO picture.

This transformation can be accessed through public web data.

What is public web data?

Public web data is all information publicly available online.

This can be easily collected, then used to establish a marketing dataset that informs a successful strategy.

For example, a new company in the field of Customer Relationship Management (CRM) may want to collect web data that informs it about:

  • Other companies operating in the same sector.
  • Consumer sentiments, shared on social channels, on the company or on a specific product.

This information is then used to power algorithms, answer business questions, and compete with other companies.

As such, public web data can be thought of as a mass collection of public information that shows how the general public browses the web and makes decisions.

Screenshot from Bright Data Data Collector, June 2022

How does public data help my SEO strategy?

Public web data helps guide SEO decision making by helping to develop strategies based on correct, real-time information from various sources and regions.

This ensures that you are not basing critical SEO strategies on outdated or incorrect data samples.

As a result, you are able to stand out and outperform your competitors, something that is critical to success.

For Small Businesses: Public web data offers a competitive advantage

With expert tactics, small marketing teams can tackle large retail conglomerates like Walmart, Best Buy, and Target.

So how can smaller teams stand out?

Using public web data to help inform and analyze your SEO strategy, you can:

  • Track your rankings in the search rankings in real time.
  • Perform concurrency analysis.
  • Identify new connection opportunities.
  • Track changes in your search engine ranking in relation to your competitors.
  • Discover trends by particular keywords, descriptions or links.
  • Optimize advertising campaigns.
  • Find out about duplicate data that affects search rankings.

The real-time competitive insights provided by public data can help you fully understand what users or your target audience see when they search for available offers.

You can use this data to revamp your on-page and off-page SEO strategies.

It also provides information on keywords and backlinks to identify additional areas for optimization.

With this information, you can create and manage more effective content that generates organic traffic from search engines.

What might be even more important is that public web data allows you to see where you rank in search engines around the world.

Large amounts of public information are limited, and businesses are often unable to view certain content based on geographic location or device.

The available data is only half of the story. You could try to analyze it yourself, but the data requires an infrastructure for collection, structure and interpretation.

As a result, marketing teams need to access public web data collection services to track SERP rankings around the world.

These can be used for geo-targeting and automating data collection, which ultimately saves you valuable time and resources and helps you make informed and successful decisions about the output of your content.

How to find public web data

How public web data helps small business SEO strategiesScreenshot from Bright Data Data Collector, June 2022

Bright Data, the No. # 1 in the world for data-driven SEO, it’s a great resource for public web data.

Through public web data for SEO, Bright Data is helping companies rank higher than their competitors, track their SERP rankings in real time, spot untapped backlink opportunities, and create content that resonates with their customers.

As an industry leader, companies rely on Bright Data to revolutionize their on-page and off-page SEO strategies, as well as to optimize their paid campaigns and lower their cost-per-click.

Marketing teams globally are turning to our platform because it offers:

  • The highest quality, the most reliable web data.
  • The most advanced, fastest and most flexible products and data tools.
  • The best network and platform uptime.
  • Unlimited scalability and customization possibilities.
  • A transparent and business-friendly infrastructure.
  • Minimum internal resources needed by companies.

Additionally, using Bright Data’s platform and analytics allows marketing teams to increase the visibility of their ecommerce apps and products for any search platform, regardless of location.

As a result, companies gain valuable insight into competing new and old brands. They are also enabled to automate, improve and track keywords.

Simplify the use of public web data for SEO browsing

If you don’t have the infrastructure to properly manage data about your audience and competitors, you may be operating without all the information necessary for success.

SEO is not a transparent discipline, so you need every advantage you can get.

It may feel like you are sailing your ship in foggy waters, hoping, but not knowing if you will eventually touch land on the other side.

For marketers to be truly successful in today’s over-saturated market, visibility is key.

You can read as much as you want about SEO best practices, but you won’t know what’s working and what’s not working on your content until you test and analyze it.

Organic SEO is the key to visibility, content is the key to SEO, and public web data collection services are the way you plan, evaluate and implement the most effective content.

Speak directly with Bright Data’s VP of Brand Marketing & Communications Keren Pakes on LinkedIn and find out how your business can achieve SEO success using public web data.

For more information on how web data collection can help your business, visit the site Bright data.

Image credits

Featured Image: whiteMocca / Shutterstock

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