Dentsu Group strengthens Customer Transformation & Technology capabilities with Pexlify acquisition, enhancing Merkle’s Salesforce offering

LONDON, June 17, 2022 / PRNewswire / – Dentsu Group Inc. (Tokyo: 4324) (ISIN: JP3551520004) President and CEO: Hiroshi Igarashi; Head office: Tokyo; Capital: 74,609.81 million yen) announced today that it has entered into an agreement to acquire Pexlify, a leading Salesforce consultancy firm based in the UK and Ireland. Pexlify will join Merkle, a leading technology-driven, data-driven customer experience management (CXM) company within the international business of Dentsu Group, Dentsu International.

Pexlify logo

With this acquisition, Pexlify further strengthens Merkle’s existing Salesforce capabilities, adding scale and additional geographic area in the UK and Ireland for B2B and B2C customers. Adds experience in Salesforce Sales, Service and Experience Cloud solutions and further expands Merkle’s existing offering in Salesforce Commerce and Marketing Clouds.

The Dentsu Group has more than 1,300 Salesforce trained employees and 3,000+ Salesforce certifications, providing customer experience transformation solutions that align with Salesforce’s cloud capabilities. In the UK, Merkle’s Salesforce offering is backed by its longstanding experience in results-driven, data-driven and marketing technology-enabled customer experience, cementing its unique positioning in the Salesforce ecosystem.

The acquisition demonstrates Dentsu Group’s commitment to enabling customers to deliver the best differentiated and connected experiences throughout the entire customer journey. It aligns with Dentsu Group’s stated ambition to achieve 50% of net revenue generated by Customer Transformation & Technology (CT&T) *, encompassing the rapidly growing areas of customer experience and commerce.

Founded in 2015, Pexlify is a leading Salesforce implementation partner with 150 employees across its ranks Dublin, London, FrankfurtAnd Poland offices. Provides strategy, implementation and integration services to clients including Allianz, Amazon, Bank of IrelandHilti and Zurich.

Margaret WagnerEMEA President, Merkle, said, “Pexlify offers a fantastic opportunity for Merkle to significantly extend our Salesforce services, adding scale and capacity and supporting our growth ambitions in these important markets with our key strategic partners.”

Stefano LambertCEO of Pexlify said: “I am very excited about today’s announcement. Our incredible growth and success as a Salesforce partner would not be possible without the hard work of our team. With the similarities in our values, culture and ambitions. , I am delighted to join Merkle in bringing the benefits and opportunities it offers to our employees, our customers and our partnership with Salesforce. “

Pexlify employees will move to Merkle, along with Lambert and the Pexlify management team. Lambert will report directly to Merkle CEO in the UK, Anne Stagg. The company will be known as “Pexlify, a Merkle Company” effective immediately and will develop joint go-to-market plans and accelerate growth in both businesses.

*Customer Transformation and Technology (CT&T)

High-growth business domain, including services related to marketing technology, customer experience management, commerce, systems integration, and transformation and growth strategy.

About Dentsu Group (dentsu)

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company incorporated on January 1, 2020The Dentsu Group comprises two operational networks: the dentsu japan network, which oversees Dentsu’s agency operations in Japanand dentsu international, its international affairs headquarters a Londonwho oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and 65,000 dedicated professionals, the Dentsu Group offers a full range of integrated customer-centric communications, media and digital services through its six leading brands: Carat, dentsu X, iProspect , Isobar, dentsumcgarrybowen and Merkle, as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single-brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Dentsu Group Inc website:

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company specializing in delivering unique and personalized customer experiences across platforms and devices. For over 30 years, Fortune 1000 companies and leading nonprofits have partnered with Merkle to maximize the value of their client portfolios. The company’s legacy of data, technology and analytics forms the basis for its unmatched abilities to understand the consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creativity, media, analytics, data, identity, CX / commerce, technology and loyalty and promotions lead to better marketing results and competitive advantage. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with over 50 additional offices in the Americas, EMEA and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit

About Pexlify

Pexlify is a major partner of Salesforce Summit and MuleSoft. With a team of 150+ certified experts, 1000+ completed projects and 450+ certifications, we leverage our strong digital transformation capabilities and deep industry experience we have gained from working with clients in industries such as financial services, hi-tech , consumer goods and health care. Based in Dublinand with offices in London, FrankfurtAnd Polandwe provide strategic guidance, discovery sessions, design workshops and business process analysis through to implementation, change management and ongoing support.


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