Wyoming is getting a lot of love from Food Network superstar Guy Fieri and his cooking show empire, and another Wyoming restaurant will soon enjoy the exposure that comes from being featured on a popular show with an international audience.
An upcoming episode of Fieri’s flagship show Diners, Drive-Ins & Dives (aka Triple D) will feature 307Pizza, a Cody-based food truck that cooks wood-fired pizzas.
Elizabeth Campbell, who owns 307Pizza, said she was first approached by Fieri’s production team in January 2022.
“They asked if I would like to be a part of their Triple D series,” she told Cowboy State Daily. “So we went back and forth for three or four months before we got the final yes that we were going to be featured.”
Campbell said the production company that produces Fieri’s shows isn’t shooting in the dark when it comes to finding content for their episodes. 307Pizza was approached after other restaurateurs in the area recommended it to the producers.
“My understanding is that they start calling people in the city and asking them, “Who would you recommend?” I guess my name came up and they even asked me who I would recommend.
Food with Fieri
Campbell was told to prepare for a visit from Fieri and his team in the summer of 2022, while 307Pizza spent the season traveling through the Bighorn Basin selling pizza.
The spotlight came to 307Pizza in June. Fieri and his Triple D production team arrived in Cody for a two-day shoot on Campbell’s travel trailer carrying the wood stove to create “all the magic that isn’t really magic” in the film production.
Campbell made two of her signature pizzas, Thai Chicken and a 307 Margarita, to be featured in the episode. Cameras followed every step of her process, from making the dough to the moment the pizza came out of the oven for Fieri to try.
Fieri is a chef and restaurateur himself, but his shows are more about showcasing food from others than himself. For the two-day shoot, Campbell was the star.
“I did it all,” she said. “He’s larger than life, a big personality.”
By her own admission, Campbell is a shy person who was a bit daunted by the idea of cooking on camera. She said Fieri’s charisma and natural sense of presentation allowed her to thrive on set.
“He made it so I didn’t think about the camera in my face,” she said. “I was just talking to him. He is very good at what he does.”
One year later
It’s been more than a year since the filming of the Triple D movie, and Campbell has continued to cook pizzas at 307Pizza as always. Now her food truck is finally ready for its grand debut.
Campbell is the first to admit that her excitement is mixed with apprehension. In the nearly two-year span between her first contact with Fieri’s team and the episode’s premiere, she’s ready for the exciting process to end.
“I’m a small-town food truck,” she said. “I have a good business, but it’s not big. I’m trying to prepare for the unknown.”
There is good reason for her cautious optimism. Since Triple D began airing on the Food Network in 2007, more than 800 restaurants and food trucks have been featured. Many of these businesses see a huge increase in customers and sales after their episodes air.
The episode of “Diners, Drive-Ins, And Dives” featuring 307Pizza premieres on Food Network at 9:00 PM on November 17.