Asia folded pixels (BPA), the region’s leading revenue accelerator for YouTube premium esports and game creators, announced that it has partnered with World-class entertainmentthe leading Philippine entertainment and entertainment company for games and esports, to help its creators accelerate revenue from YouTube’s confidential media offerings, as well as grow their creator skills in content production of quality to engage their audience.
The partnership will also officially mark BPA’s expansion into the Philippines, home to over 43 million active players with 74% spending more than an hour a day playing online games. This will bring its total network of YouTube eSports and premium game creators to over 400 from the Philippine, Singapore, Indonesia, US and European markets, allowing advertisers to potentially reach over 300 million subscribers.
Through the partnership with BPA, the creators of Tier One Entertainment will be offered to advertisers as part of YouTube’s confidential media offerings, which give brands the ability to secure sought-after ad space rather than through auctions. Creators can potentially unlock opportunities to increase their YouTube revenue through access to branded content offerings and access to premium tools.
BPA will also offer creator development programs for Tier One Entertainment talent who have YouTube channels to help them grow their reach and subscriber base, offering workshops, best practices and tools that will help creators strategize, analyze and play engaging video content. It will also provide creators with troubleshooting support related to issues faced by the creators of Tier One Entertainment on their respective YouTube channels.
Home to leading esports and gaming personalities, including Tier One co-founder Alodia Gosiengfiao, Blacklist International superstars OhMyV33nus and Wise Gaming, Tier One Entertainment currently has more than 800 creators with hundreds of millions of combined followers on multiple streaming and social media platforms. In 2021, the company expanded into Japan through a partnership and its esports label, Blacklist International, won several professional league games, placing the team among the best in Southeast Asia.
Karl Mak, CEO and co-founder of Hepmil Media Group said, “We are thrilled to partner with Tier One Entertainment and its creators are offering advertisers more brand-safe advertising options targeting a highly engaged audience group in one of the fastest growing esports markets globally. We believe that with our experience and strength in providing premium reserved ad space, we will be able to help creators within Tier One Entertainment unlock new monetization opportunities, particularly by increasing their revenue from their video content, as well as helping them. to build a sustainable revenue strategy on their content creation journey through tools and resources that offer them the insights and know-how to grow their presence. “
Tryke Gutierrez, CEO and co-founder of Tier One Entertainment said: “We are thrilled to partner with Hepmil Media Group and Bent Pixels Asia to give more creators the opportunity to turn their dreams into careers. We have been saying this for years: Ever since Tier One was founded, one of our goals. main is to open the doors to aspiring creators, to gamers with big dreams and we firmly believe that our partnership with Bent Pixels Asia will help us achieve that goal. “
BPA is a joint venture launched in 2021 between Bent Pixels and Hepmil Media Group, Southeast Asia’s leading technology-based multimedia network aimed at enabling the region’s creators, digital talent agencies and esports organizations to operate efficient and increase their earnings, especially on Youtube. Other brands of the Group include Hepmil Creators’ Network, SGAG multimedia platforms, MGAG, PGAG, among others.
In Southeast Asia BPA has also partnered with major game content creators, including Dyland PROS (15.4 million subscribers), HecaTroll (1.51 million subscribers), EVOS LJ (1.11 million subscribers) as well as creators of variety games such as Kristian PH (3.1 million subscribers) and King FB (418,000 subscribers).
Bent Pixels Asia and the Tier One Entertainment team