CHICAGO–(COMMERCIAL THREAD)–AVIA, the leading national partner for digital transformation in healthcare, today announced the launch of the AVIA Marketplace, the most comprehensive platform for innovators in hospitals and healthcare systems to research, validate and select digital healthcare solutions. The platform matches digital health solution providers with the right healthcare system buyers, ensuring providers can reach the right customers and healthcare systems are able to identify and select the best solutions for their digital transformation journeys . AVIA Marketplace is free for all hospitals and healthcare systems.
Recent trends such as workforce shortages, financial pressures, and rising expectations from both consumers and providers have added complexity and urgency to technology investments, making it imperative for healthcare systems to act now to extend clinical teams and streamline workflows of suppliers and the consumer experience with digital. AVIA Marketplace takes the stress out of this process, helping hospitals and healthcare systems make informed decisions about critical digital offerings.
AVIA has an established reputation as a trusted partner for healthcare systems navigating the digital health landscape, from aligning their teams for action to building a business or opportunity use case and evaluating solutions. AVIA Marketplace builds on learnings from AVIA’s extensive work with Healthcare Systems and its predecessor platform, AVIA Connect, creating a one-stop shop for supplier selection to help accelerate, scale and sustain the impact of digital in healthcare . Supplier organizations can access trusted information about digital solutions, including product comparisons, match scores, market insights, and detailed product reports. They can also customize their searches to display only the solutions that are most appropriate for their organization, with parameters such as EMR integration, organization size, and which solutions are already used by similar organizations.
“Provider selection has long been frustrating, stressful and time-consuming, and AVIA Marketplace takes the risk out of the process so healthcare system executives can move quickly and with confidence in their decisions,” said Dhiraj Patkar, SVP and General Manager of digital solutions. “AVIA has always been extremely focused on enabling healthcare systems to achieve digital transformation with greater speed, discipline and impact, and we are delighted to be able to expand our mission to foster a vibrant digital health ecosystem.”
In addition to accessing new business through the Marketplace, digital health companies are now poised to tap into more information about digital shoppers to understand their pain points and know how well they look to inform product decisions. AVIA Marketplace is the first step in a broader suite of offerings to help digital healthcare companies bring the greatest capabilities to market, strengthening both sides of the ecosystem.
Hospitals, healthcare systems and digital healthcare companies can access the AVIA Marketplace at marketplace.aviahealth.com.
About the AVIA
AVIA is the nation’s leading digital transformation partner for healthcare organizations. AVIA provides unique market intelligence, proven collaboration tools, and outcomes-driven consulting to help solve the healthcare industry’s biggest strategic challenges. Learn more about AVIA and the AVIA Marketplace, the industry’s premier marketplace for healthcare leaders to research, evaluate and select digital health solutions, at aviahealth.com. Follow us on LinkedIn and Chirping.