5 ways technology can boost your startup’s productivity

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Navigating growth as a startup founder can be difficult. This is especially true if you are in a fast-paced industry such as technology or finance. Trends move faster than you can imagine, and if you’re not careful, you’ll find yourself in an uncompetitive position in the industry. Of course, nobody wants it.

The struggle to keep up with the fast-paced nature of the industry is only compounded by the widespread exodus of talent, otherwise known as the Grand Resignations. More and more companies are finding it difficult to attract or retain talent, which means founders have to handle many of the difficult tasks themselves – tasks they may not be well versed in. Instead of focusing more on different ways to better run the company from top to bottom, founders are stuck looking for the best way to get about day to day business.

And what is the root of all these problems? Productivity – or the lack thereof. This is why many startup founders have sought and relied on technology not only to support productivity, but to increase it as well. So how can startup founders leverage technology to streamline their company’s operations?

Related: How to build a better business with outsourcing

Outsourcing work

If you’re short on talent, one of the best ways to keep your company’s trajectory is to outsource some of the work you do. This means that you could carry out critical tasks and move them off your table by finding the right and qualified people online to help you with them.

Freelance platforms have become particularly popular for this very reason. Companies understand the benefits of outsourcing work, including the fact that you can access a pool of skilled labor without necessarily paying the same benefits you would give full-time employees. Undeniably, this is a big deal.

For a growing startup looking to save money, outsourcing can be a huge boon. You don’t spend money on training or onboarding as the freelancer or contractor already understands the requirements of the job. Instead, all you have to do is agree on the parameters of the job and your financial obligations, and everyone is ready to go. In the short term, at least, outsourcing helps maintain operational and financial growth.

Related: A simple-to-use CRM for small businesses means a simpler daily life

Relations with customers

Growing as a company would be impossible without a system that allows you to relate to customers and keep them. As you work to get new people to protect you, it’s also important that those who have a reason to go back.

This is where customer relationship management (CRM) comes in. You need a system that helps you attract leads and guide them down the sales funnel, which helps get rid of a lot of the work. Fortunately, the technology has come in handy with this too. With Pipedrive, you have a unique effective CRM solution that allows you to nurture leads and maintain a stable sales funnel efficiently.

With CRM automation, a significant amount of customer retention work is done for you, by technology. And Pipedrive provides a solid and resilient platform to solve this task once and for all.

Search optimization

Market research is one of those activities that you can’t just skip if you’re hoping to lead your business to success. When done correctly, research allows you to understand your target audience’s pain points and build strategies that help you survive the competition. Optimizing both of them will allow you to easily create a brand that people want to associate with and be a part of.

Most companies conduct this research phase manually. But, as a startup, there’s no doubt that thorough research will take a lot of time and effort. And as you figure out how to be successful in your field, you may find that you don’t have the time and effort to waste.

This is why we have proxies. With a proxy, you can scrape millions of websites at once and collect data treasures. Then, you can analyze and analyze this data to find areas of interest to you and your business.

Combined with the power of outsourcing, you can leverage market research in a way that no one else has. In a world where data means so much to businesses, this is an underrated benefit of technology for you.

Related: 9 ways business owners organize and manage their calendars properly

Planning and organization

It may seem like a small thing, but it isn’t. Having a proper schedule allows you to divide your time into different activities and plan more appropriately. You have plenty of time to interact with customers and potential employees, and you don’t have to worry about things like overlapping meetings and other appointments that you would initially have to manage.

As a business leader, being organized is one of the most critical parts of the job. It is essential to do it right to maintain your mental and physical health and if you hope to optimize productivity in the long term.

With scheduling systems and calendars, you can easily track and manage your time more effectively. You can also schedule activities that need to be handled by specific members of the company, driving efficiency.

Related: Everyone is a target. Your business needs to take security seriously

Security and privacy

Finally, we have the benefit of security. As explained above, we live in a world where data is everything. And as your business works, it will generate huge amounts of data through its operations or research.

All of this data will be valuable to the market and your competitors, and keeping it safe is extremely important. From virtual private networks (VPNs) to specific apps focused on security, the technology ensures that you can keep your data safe and out of unwanted eyes.

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